HANDS ON
- Collaborative custom design from the beginning.
- Iterated until we get it right for you.
- Thoughtful and tailored to be actionable and insightful.
- We learn as you learn.
CLARITY
- We work through the i2 process to ensure what we design.
- How we work, and how we express the ideas will illuminate our path forward.
PERSPECTIVE
- Collaboration with you and your team for an “All In” approach.
- What we design, and how we get by - is as important as what we learn and what to recommend.
- CEO/Founder comes from the experience of the corporate sector; knows intimately how to help you on your journey to your success.
Serious, senior expertise with an unparalleled experience and partnership in both B2B and B2C.
On standby for you throughout the project.
Global and Domestic.
They are particularly adept at translating complicated analytical techniques and presenting them in a way, both visually and through language, that facilitates the “now what” conversation that I have found is so often overlooked by larger firms.
With I2, you have the benefit of very seasoned, senior level leaders who know that insights are only valuable if the organization understands and can apply them.
The partnership with I2 and the ability to speak with Laura directly has been why I2 is my "go-to" when I have a complex research project on an accelerated timeline for the C-Suite. The ability to speak with Laura directly both during the planning as well as review of results has been a key differentiator and reason to keep calling I2 when I have a priority project either local or global in scale.
1993 – Bronze Effie Award for advertising effectiveness. “Nothing gets in the way of you and your food” slogan for PAM.
1998 – Market Research Director of the Year award given by the Research Department Report during time spent as the Director of Consumer Intelligence at Frito-Lay.
2011 – Gold Olgivy Award for Hunt’s ConAgra Foods consumer research and translation into effective advertising campaigns.
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